Mastering the art of influence improves one’s overall quality of life moreso than virtually any other skill. It is through mastering this skill that we are able to engage the energy and talents of others. The unlimited potential inherent to influence techniques means that they absolutely deserve our intentional commitment. The benefits of doing so are far-reaching. Ultimately, the greatest experts in influence experience prosperity and fulfillment in every area of life.
Despite this self-evident truth, most businesses choose not to effectively invest resources in mastering the art of powerful persuasion. One great barrier is the belief in the sustaining power of natural ability. This limiting belief holds that one either has the “gift of gab” or does not. If the latter, one simply lacks the tools necessary to achieve excellence in influence. The unintended cost of this belief is tremendous.
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